Be encouraged to experience it! STORIES Although it was a concept that you adapted to quickly and you got a lot of use out of it, you will be able to continue doing it. And now, LinkedIn is joining this trend to boost social relationships and give creativity a greater role. On the other hand, a different way is also coming in which users will get involved and live their own experience. From now on, you will have to start from knowing what you want to tell, and based on that, what you want to provoke and consequently what you want to achieve. REINVENTION OF THE ADVERTISING SECTOR This is where programmatic advertising comes in , through channels such as wearables, streaming platforms, online radio and podcasts. Just as the limitation of the number of ads on platforms such as Facebook Ads will also come in due course this 2021. GOOGLE ANALYTICS 4 This new version will be aimed at studying the behavior of executive email list users, regardless of the digital platforms they use. It will be accompanied by many new features, including the App + Web property, focused on better understanding the customer's life cycle. Other predictions for Digital Marketing that will set the tone The implementation of the 5A of Marketing is glimpsed. Before, we talked about the 4Ps of Marketing, but it turns out that now the priority is not entirely to sell, but to help users solve their concerns. In such a way, that the experts predict that the 5A will be integrated by Provide value to the user, Help the client to solve their problems and needs, Anticipate the future demands of the target audience, Adapt to the buyer persona, Automate marketing. The gaming segment is growing exponentially, to such an extent that it surpasses even traditional sports. For this reason, the pronounced development of eSports will be felt this 2021; In fact, more and more brands are including this channel in their strategies. Purchases through television or shoppable TV are also part of the predictions for Digital Marketing.