Preferences and habits in this part, what can help you the most is to find out: what do you like to do in your free time what tastes, interests and hobbies do you have: what kind of music you listen to, what content you consume on the internet videos, blogs, podcasts. What is your day to day: what are your hours, how do you commute to work, your routine and so on? What is your tribe? You will have to know what social behaviors he has with his group of friends or even when he interacts with strangers.
The appropriate questions here are: with whom do you associate: who are your friends or if you are part of a social movement how you communicate: what kind of language and expressions you use what social Latest Mailing Database networks do you use what places do you frequent what personality does he have psychological factors obviously, this person has his own problems and everyday situations that he has to deal with. Goals to achieve. So find out: what concerns do you have how do you feel about them what challenges do you need to overcome in your day to day: what are your main fears or barriers what are your inner thoughts: how you react to these problems, have you sought help elsewhere and if it has helped you as you can see, there are a lot of factors to take into account.
All of them important and necessary to build our value proposition, our message and all our products or services. Once you have all this information, the next step would be: create the perfect customer avatar the best way to do this is through a worksheet. Having a template in which you can classify and structure all the information you have collected is vital so as not to get confused among so much data. And so that you don't have to worry about creating one or searching the internet, I have prepared the same one that I usually use. My ideal client I present to you lucía , the ideal client of optimize your funnel.